Following a competitive bidding process resulting in significant investment, Melita has again acquired an exclusive media rights package to broadcast the UEFA Champions League, the UEFA Cup and the UEFA Super Cup from 2009 to 2012.

The successful conclusion of these negotiations enables Melita to continue to deliver live, exclusive coverage of every UEFA competition on eight dedicated sports channels.

Melita said there will be "a level of exposure" on one of the basic tier channels to enable all subscribers to view top level European football from the 2009-2010 season. The package includes rights across all Melita's platforms - TV, internet and mobile.

Live coverage includes all UEFA Champions League, UEFA Cup and UEFA Super Cup fixtures, match highlights and the weekly magazine programmes.

The media rights agreement was signed by Melita chief operations officer Stephen Wright, and officials from Team which represent UEFA in media rights negotiations.

"Over the last three seasons, Melita provided all the Champions League action to thousands of Maltese households," Mr Wright said. "Winning this competitive bid for the next three seasons up to 2012, is another step towards fulfilling our promise to provide the best live and exclusive sports content to our customers".

In a statement, UEFA said: "Melita is a proven broadcast partner of UEFA and we welcome the opportunity to continue to work with them during the next rights cycle".

Melita Sports is one of few pay TV platforms in the world to offer eight dedicated digital sports channels which enables it to air eight live sporting events simultaneously.

"Research has shown that UEFA Champions League, UEFA Cup and UEFA Super Cup are among the most followed and most appealing football competitions to our customers," Mr Wright pointed out. "Melita is also committed to provide a balanced variety of sports content, besides football, and definitely more local sports content."

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