The Magic of Malta is the latest in a series of articles in the Israeli press, extolling the beauty of Malta.

Journalist Eldad Beck wrote another article in Israel's largest selling newspaper, and its version on the net, Ynet, inviting tourists looking for a beautiful place - quaint, hospitable and polite, offering tasty food, with rocky and sandy beaches, de luxe hotels - to come to Malta.

The article gives a brief overview of Malta's geographical position, its history, its culture and the good food.

Other articles which appeared recently in tourist weeklies and magazines, targeting the over one million Israeli Russians, have elicited a very positive response.

Malta’s Ambassador in Tel Aviv, Abraham Borg, described these initiatives as a means to start promoting Malta in a region where Malta is not yet well known, especially due to the fact that there is a need of a new touristic destination for Israelis to discover.