Famalco Group’s decision to implement a string of changes to lifestyle magazine VIDA has been vindicated following positive feedback to its first issue earlier this year.

Published under Focused Knowledge Ltd (FKL), the creative and communications agency within Famalco Group, VIDA saw an entire design overhaul, evolving the traditional format to include a series of professionally written segments on lifestyle, photography, how-to guides, travel stories, beauty and fashion trends, interviews with personalities, sports columns and food recipes.

The magazine has also become home to competitions, giving readers the chance to win prizes, such as a free new SsangYong Tivoli.

The magazine’s first March issue featured changes in content and design, with around 80,000 copies circulated around the Maltese Islands. The increase in distribution has helped make the magazine more accessible to the public, allowing more readers to easily get their hands on a copy.

The project is an ongoing one, with plans to release new issues every quarter. The second issue is set for distribution in June, with two more issues in September and December.

VIDA’s philosophy is to produce a magazine made for the public by the public, which is the reason the FKL team behind its design is continually searching and open to content submissions from interesting individuals ready to express their stories and experiences.

Those who have any suggestions or interesting material can call (+356) 2339 2339, e-mail info@fkl.mt or visit www.vida.com.mt. One can also follow the magazine on www.facebook.com/VidaMag or on www.twitter/vida_magazine. For advertising opportunities, call (+356) 2339 2407/8 or e-mail sales@vida.mt. FKL is a MarCom business unit within Famalco Group/Building Businesses.