A heart-shaped logo and a 'Malta in our hearts' slogan will be at the centre of the Labour Party's electoral campaign.

The party unveiled its campaign slogan, ahead of Joseph Muscat's speechat the general conference on Sunday, which will officially launch the PL's European elections and local councils campaign. 

The slogan will go head to head with the Nationalist Party's ‘Together for our country’, which also tries to portray a patriotic message.

The MEP and local council elections will take place on May 25.

Meanwhile, the Democratic Party accused the PL of plagiarising its logo and ridiculed the party's underlying message.

"Where does the country lie in the Prime Minister's heart when he's sold the country, destroyed the institutions and altered the natural beauty of this country," said PD leader and MEP hopeful Godfrey Farrugia.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.