Multi-platinum selling Jason Derulo is to perform at the Isle of MTV Malta concert this summer.
MTV and the Malta Tourism Authority will be hosting the event on July 7 on the Granaries.
Derulo first made the world take notice when he broke onto the scene with his killer debut single ‘Whatcha Say’, which sold over five million digital downloads in the US alone. Boasting a total of 1.8 billion views on YouTube, 45 million worldwide record sales, 27 million social media followers, and three huge albums - Derulo continues to churn out hit singles. With his fourth studio album due for release next month, 2015 is already adding to his massive success story. It’s lead single ‘Want To Want Me’ has already amassed almost 23 million YouTube hits, became the biggest Top 40 radio launch ever in the United States and Derulo himself made headlines by being the first artist ever to launch a video on the dating app Tinder. Entitled ‘Everything is 4’, the album is available to preorder on iTunes now.
Bruce Gillmer, EVP, Music, Talent Programming and Events, MTV, commented: “We're very excited to have Jason join us in Malta this year. He brings along an ample string of hits and a musical style that's picture-perfect for this huge event.”
Derulo continues to break records and endorse his status as one of the world’s most successful artists having received countless awards and nominations, including five BMI Pop Music Awards.
Derulo commented: "MTV has always played an important role in my career, and the Isle of MTV Malta is a great continuation of our partnership."
Isle of MTV Malta will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people.
Over the nine years that Isle of MTV has been held in Malta, the number of visitors to the island under the age of 24 has increased by 120.9% and now account for 19.9% of all tourists, the MTA said.