Next year’s Isle of MTV concert will be held on the granaries on Wednesday, June 25, the concert’s official website announced today.
More details will be announced in the Spring.
The Malta Tourism Authority and Be Viacom, brand engagement division for MTV, said this marked a renewed and improved three-year partnership to produce the most attended free open air concert in Europe.
Over the eight years that Isle of MTV has been held in Malta, the number of visitors to the island under the age of 24, has increased by 88 percent and now account for 20.3 percent of all tourists, the MTA said. The show also employs many local businesses to provide among other things security, talent dressing rooms, crew catering, bar staff, power supply and cabling; and relies on approximately 250 employed and voluntary staff, without whom this event would not be possible.
Previous performers have included Lady Gaga, Black Eyed Peas, N*E*R*D, One Republic, Maroon 5, Akon, Enrique Iglesias, Kid Rock, David Guetta, Metro Station, Snoop Dogg, LMFAO, Jesse J, will.i.am and Rita Ora amongst others.
The open-air concert features live performances, which will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people.
Tourism Minister Karmenu Vella expressed his satisfaction. He said the Isle of MTV Malta Special and the Malta Music Week have established themselves as the best annual events of the summer music calendar. They attract thousands of local and visiting fans from all around Europe who regard the Isle of MTV Malta as the most spectacular concert and a greatest music event.
Bruce Gillmer, Executive Vice President, Music, Talent Programming and Events, VIMN, said, “We’re really excited to reveal the date for Isle of MTV 2014. Now in its eighth year, the show has become a hotly anticipated date in the global music calendar, with a unique reputation for showcasing some of the biggest artists against the backdrop of one of the most beautiful hotspots in Europe. Following the incredible success of the franchise to date, with a winning combination of high energy performances, 50,000 fans and 30 degree summer sunshine, we look forward to bringing the party back to Il-Fosos Square once again! June 25th can’t come soon enough!"