Ira Losco has just launched a new music video to accompany her single Dead or Alive from the album ‘The Fire”.

The video was shot in Manchester with Video Ink, which also directed her number one single The Way It’s Meant To Be. A very different Ira performed in the beautiful Morecambe Winter Garden Theatre built in the 1800s.

Dead or Alive is, lyrically, one of the darkest tracks in the album.

The Fire remains in the top 10 iTunes album charts, where it has been since its release in March 2013.

Ira is about to enter the recording studio to start work on her new album.

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