Hyundai has maintained its 2010 European sales momentum, outperforming the European market trend for new-car registrations in January, according to figures released by the European Automobile Manufacturers Association. January was the 25th consecutive month in which Hyundai has performed better than the industry average.

In January Hyundai sales grew by 2.1 per cent compared to the same month in 2010, even though the European market fell by 1.1 per cent.

With registrations of 28,600 units, the brand achieved a European market share of 2.7 per cent for the month of January, up from the 2.7 per cent which Hyundai took in 2010.

Hyundai’s success last month was driven by the ever-popular i30, which saw a four per cent increase in sales compared to January 2010. The recently-launched ix20 and ix35 also contributed to Hyundai’s success, with their European-tailored design, powertrains and packaging attracting new buyers to the brand.

Allan Rushforth, senior vice president and COO of Hyundai Motor Europe, commented: “We have started 2011 with strong sales results, reflecting the continued growth in demand for Hyundai products and Hyundai quality. A key factor contributing to our success has been the assurance provided by Five Year Triple Care, which has reinforced in the minds of customers the quality and reliability of our vehicles.”