Hilton Worldwide has announced the signing of two management agreements with Zhejiang Jiacheng Holding Group.
The agreements will see the introduction of Hilton Worldwide’s first Hilton Garden Inn in China, and the first DoubleTree by Hilton deal signed for Shaoxing County.
Hilton Garden Inn Shaoxing located in Shaoxing, a prefecture-level city in northeastern Zhejiang Province, is expected to be open by the end of 2011. DoubleTree by Hilton, Shaoxing County is scheduled to open by the end of 2013. Shaoxing County is along the Shanghai-Hangzhou-Ningbo economic belt of the Yangtze River delta. It is under the administration of the prefecture-level city of Shao-xing.
Martin Rinck, president, Asia Pacific, Hilton Worldwide, said: “Hilton Worldwide currently has six DoubleTree by Hilton hotels operating in Beijing, Qingdao, Kunshan, Sanya and Wuxi. The addition of DoubleTree by Hilton in Shaoxing County attests to the growing popularity of the brand in China.
“With Hilton Garden Inn added to our current trading portfolio of four award-winning brands, we will be able to further broaden our customer base across China.”
Andrew Clough, senior vice president of Development, Middle East & Asia Pacific, Hilton Worldwide, commented, “This is a significant milestone for Hilton Worldwide’s foray into China’s mid-market segment which continues to hold vast opportunities. The collaboration with Jiacheng Holding Group will enable us to bring to bear the strength of our brands.”
Zhejiang Jiacheng Holding Group was founded in 1999. Its core business is real estate development, while its other businesses include hotel management, investment consultancy, advertisement and interior decoration.
The conversion project is an existing four-storey building. The hotel is located at the north gate of Shaoxing’s heritage town centre, Jiacheng Square on North Jiefang Avenue, within Yuecheng District.
Once completed, Hilton Garden Inn Shaoxing will offer 137 guest rooms, a stylish lobby lounge and an all-day dining restaurant cap-able of accommodating 120 diners. Leisure facilities at the hotel will include an outdoor swimming pool and a fully-equipped, state-of-the-art health club. There will also be meeting rooms each measuring 289 square metres. The hotel will also offer on-site car parking facilities for the convenience of its guests.
Shaoxing is one of the most economically vibrant and affluent cities in the southeast coastal area of China. Its key industries, textile manufacturing and pearl export, have contributed to the large volume of frequent business travellers who look for good-quality value accommodation.