Facts and figures published in recent years have continued to paint a picture of alarmingly high inactivity and obesity levels in Malta when compared to other EU countries. However, little to nothing seems to be changing – particularly in terms of proactive encouragement towards a more active lifestyle.

Concerned by the situation, Eurosport Malta has decided to revise its brand strategy entirely to champion fitness in Malta as a top priority.

The first step taken by the brand is called April Fitness. Every Saturday morning this month, Level 1 at Eurosport Birkirkara is transformed into a fitness paradise, with free classes and sessions with Malta’s leading fitness specialists. There are also offers on home fitness equipment, spot prizes on the hour and many other surprises. Attendance is free of charge and is open to all ages and fitness levels.

Eurosport’s goal is to show people that a commitment to fitness is not limited to athletes and paid gym memberships. Everybody should work towards a healthy lifestyle by finding what works for them most and making gradual changes.

Education plays an important part in making the right choices. With this in mind, Eurosport has arranged for a number of key speakers and specialists to deliver talks on a variety of related subjects during April Fitness month.

Our general lifestyle and the proliferation of modern technology have a direct impact on our increasingly sedentary lifestyle. This affects our desire and ability to get outdoors, work out or simply keep fit and it applies particularly to the younger generations. These are born into a sedentary, connected world, where even leisure time is spent seated – a worrying situation that needs to be immediately addressed. Health and fitness cannot be viewed as an option anymore. If you do not look after your own health, no one will.

For a full schedule of April Fitness events and more information, visit www.eurosport.com.mt/aprilfitness or call 2385 9200.