Harley-Davidson, notorious for its big and loud American motorcycles, outlaw image and tough demeanour, is evaluating the opportunity of expanding its product portfolio further by penetrating into the market of eBikes and electric scooters.

Following the positive introduction of the electric LiveWire motorcycle at this year’s CES Show in Las Vegas, the American company is keeping its momentum going and has recently revealed its intention to move forward with plans to manufacture eco-friendly and thrilling rides for its customers.

In January, Harley-Davidson released images of two visually striking lightweight electric transportation concepts that resemble slimmed down motorcycles and electric bicycles without pedals. Although no date has yet been given for the commercialisation of the design concepts, prototypes have been seen in Aspen, Colorado during the Winter X Games.

The prospect of electric bicycles is a huge opportunity

Following an announcement of the acquisition of StaCyc, an electric balance bike manufacturer for children, Marc McAllister, vice president of product portfolio at Harley-Davidson, has publicly stated that the prospect of electric bicycles is “a huge opportunity”.

While any company considering product diversification is aware of the challenges presented when evaluating such a strategic move, Harley-Davidson’s story, industry know-how, as well as long-term vision, create the perfect foundation to manage this shift with-out making it an expensive exercise.

The shift to go green within the transportation industry is no longer part of the customers’ wish list but is now a demand. It is the perfect opportunity for Harley-Davidson to present itself to the eco-world of green business with this innovative product line.

For more information, call (+356) 2339 2328/9 or e-mail info@FapiMotors.com. Harley-Davidson motorcycles, parts and merchandise are available from Fapi Motors Ltd, a mobility business unit part of Famalco Group.