Hard Rock Café (HRC) Malta has teamed up with Puttinu Cares and launched the €1 donation scheme campaign - 'every little counts' - an in-house promotion which was marketed in all Hard Rock venues, and which generated €4,000 in cash.
HRC said that its status as a world-wide brand brought with it global responsibility, and it encourages its employees to live by its four mottos: 'Take time to be kind'; 'Save the planet'; 'All is one'; and 'Love all, serve all'.