Nearly half of British men surveyed would give up sex for six months in return for a 50-inch plasma TV, a survey, perhaps unsurprisingly carried out for a firm selling televisions, said.
Electrical retailer Comet surveyed 2,000 Britons, asking them what they would give up for a large television, one of the latest consumer "must-haves".
The firm found 47 per cent of men would give up sex for half a year, compared to just over a third of women.
"It seems that size really does matter more for men than women," the firm said. A quarter of people said they would give up smoking, with roughly the same proportion willing to give up chocolate.
Electrical retailer Comet surveyed 2,000 Britons, asking them what they would give up for a large television, one of the latest consumer "must-haves".
The firm found 47 per cent of men would give up sex for half a year, compared to just over a third of women.
"It seems that size really does matter more for men than women," the firm said. A quarter of people said they would give up smoking, with roughly the same proportion willing to give up chocolate.