GFI Software is revamping its Channel Partner Program to empower its members by providing all the tools they need to increase their GFI market share, to drive sales and improve their revenues. These changes will benefit over 15,000 GFI partners worldwide.
"GFI is a channel-focused company and our partners are extremely important to the continued success of our business. Our commitment to our partners is simple; we want them to succeed and we are there to help them be successful.
"With these changes to our partner program, we are reconfirming our commitment to the channel and our responsibility to deliver products with growth potential, profitability and market leadership, coupled with unparalleled support on our products," Walter Scott, CEO at GFI said.
"Over the past year we have invested considerably in our channel resources. We now have a dedicated team working to provide new and existing channel partners with the tools they need to sell our products, including an improved qualified and protected sales lead program, a new deal registration program and many other initiatives that I believe will give more value to those who partner with GFI," Mr Scott added.
The program offers membership for every type and level of partner and is backed up with award-winning industry-leading solutions from GFI. The focus and flexibility on meeting the individual needs of our partners is shown through competitive pricing, flexible licensing and dedicated sales resources.
GFI has changed the way in which partners qualify as Gold, Silver or Bronze partners. The system was revised so that partners qualify on the basis of the number of transactions they make rather than the deal size. This will ensure an equitable qualification process that rewards those who do more business on a regular basis.
This change came into effect in January and we will re-level GFI's partners at the beginning of 2011 so that all existing partners are given the opportunity to be promoted in the new year and thereby gain from the benefits of the new program.