Darren De Domenico has been appointed chief operating officer to the Frank Salt board of directors. Mr De Domenico joined the company in 2014 in the role of COO, assuming full responsibility for sales and letting operations, marketing, the overseas department, HR, IT, property management and home interiors.

Over the past three years he has had a significant impact on the growth of business, increasing turnover by 75 per cent and profits by a staggering 90 per cent.  Growth came from the aggressive expansion of the Frank Salt Real Estate network both in terms of infrastructure and investment into human resources.

The staff complement grew from 120 to almost 200 employees in the space of three years and five new branches were opened: San Gwann, Ibrag, Mosta and Cospicua, as well as a stand-alone commercial division in Portomaso.

Mr De Domenico also spearheaded a brand identity relaunch with a modernised visual identity reflecting the progression of the brand since its inception nearly five decades ago. He was also instrumental in the introduction of the ‘Let’s Be Frank’ marketing and advertising campaign, which kicked off last year and talks about the company’s ethos and honest way of doing business.

Darren De Domenico has over 20 years’ experience in management, sales and marketing and held various executive roles during his career, including marketing director, sales director and managing director. Prior to this appointment, he managed one of Malta’s most established and successful companies in sales and marketing of consumer goods and also managed a property portfolio for which he was directly responsible and involved in the construction of various commercial and residential projects.

Darren De Domenico is also a non-executive director of Giov. Muscat Co. Ltd, Euro Print Ltd, TFEA Ltd, Fairs & Exhibitions Ltd and the Malta Trade Fair Corporation.