• The average traveller visits 22 travel-related websites before booking. Seventeen per cent of European travellers research a trip on a mobile app.

• Those in the 35 to 54 age group consult online travel reviews more than any other group.

• The Airbus A380 has more than four million parts, with 2.5 million part numbers produced by 1,500 companies from 30 countries around the world.

• Only seven per cent of travellers use mobile internet when travelling abroad.

• About one in three business travellers post reviews online of places they have been to.

• There are more Americans with a Facebook account than a passport.

• Eighty-five per cent of leisure travellers consider the internet to be their main source of travel planning.

• Seventy-two per cent of all social network users access their social networking accounts daily while travelling.

• The largest low-cost carrier in the world, Southwest Airlines, is also the king of social media, with more than 2.5 million Facebook likes.

• Sixty-nine per cent of all travel companies saw traffic growth from Facebook and 46 per cent from Twitter.

• Almost half of the world’s travellers use the internet to book their travel. One third of travellers go through travel agents and the rest book direct.

Sources: New Media Trend Watch, Messe Berlin, Marketing Technology magazine.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.