Radio listeners have dropped by 2.54 per cent between October and December last year, according to the radio and television audience assessment commissioned by the Broadcasting Authority.

The assessment found, however, that radio listeners have constantly exceeded non-listeners by about 10 per cent for the past six broadcasting seasons since April-June 2009.

Analysed by broadcasting station, Bay Radio was the most tuned-in radio station attracting 19.76 per cent of all listeners; followed by One Radio with 12.28%; and Calypso Radio at 10.65%.

When it came to television, the biggest number of viewers was registered by TVM which ranked first with 32.97 per cent. One ranked second among the local stations with 15.21 per cent.

www.ba-malta.org/audience

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