This year’s edition of The Farsons Great Beer Festival, launched during a press conference today, marks the 30th anniversary of an annual event that has become a fixture in the Maltese summer calendar.

This year’s edition will be held at Ta’ Qali Park from Friday, 22nd to Sunday, 31st July 2011. The festival opens at 8pm each night with Vodafone once again being main sponsors of this year’s edition. Entrance is free.

The Farsons Great Beer Festival was held for the first time in 1981 at Argotti Gardens in Floriana with subsequent editions held in Tigne in Sliema and at Ta’ Xbiex Marina. The festival has been held at Ta’ Qali Park for the last ten years, where it has grown into the largest summer festival on the island and has become one of the main events in the summer calendar with a great festival atmosphere and aimed at all the family.

Ivan Filletti, Field Marketing Manager - Simonds Farsons Cisk commented: “What started out as a small weekend event organised by Farsons to thank its customers thirty years ago, has grown into the largest event organised on the island, spread over 10 days with record attendances and live performances every night on two stages. Any 30 year celebration is certainly no mean feat and we hope to celebrate many more anniversaries in the years to come.”

“Every year we try out new ideas for the visitors to the festival and in fact, a new and innovative tool we have launched this year is The Farsons Great Beer Festival iPhone App. iPhone users can download it by searching ‘Farsons’ on the iTunes App Store. The app includes a map of the festival area, the schedule of entertainment on both stages, and more interesting features,” continued Mr Filletti.

The Farsons Great Beer Festival is enjoyed by people of all ages, and the open-air entertainment caters for everyone, young and old, making it a great family outing or night out with friends. Malta’s established artists and bands perform on two stages every night, however the festival is known to be a starting platform for many up-and-coming bands and artists who are given the opportunity to perform to a large audience.

The festival will feature a wide selection of beers produced and imported by Farsons and a mix of dishes from all over the world.

www.facebook.com/thefarsonsgreatbeerfestival.

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