The European Imaging and Sound Assoication has voted Sharp's Quattron technology the TV Innovation of the Year 2010.

With Quattron, Sharp has added yellow as the fourth subpixel colour to the conventional three-colour RGB pixel structure of LCD televisions. This guarantees more natural and brilliant picture quality in both 2D and 3D.

“The enthusiastic response to the products that feature Quattron technology is reflected in the EISA award.

Winning this award is evidence of the fact that for many independent experts Quattron is the TV Innovation of the Year 2010,” says Joachim Neils, manager marketing/product planning AV, Sharp Electronics Europe.

Sharp is presenting more than 30 new LCD TVs at this year’s IFA in Berlin. The prize-winning Quattron technology is used in all models of the LE800E and LE900E series.

In the LE925E series the fourth pixel meets the third dimension: Quattron gives LCD TVs the best 3D performance currently available – maximum brightness, brilliant three-dimensional images and even lower energy consumption.

All Sharp products are available from Flamingo.

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