The European Commission moved to simplify the nascent mobile phone TV sector by adopting a standard backed by Finland's Nokia, but mobile operators said Brussels was acting too quickly.
The Commission said setting the Digital Video Broadcasting Handheld (DVB-H) as the preferred EU standard would give the industry a boost.
"For mobile TV to take off in Europe, there must first be certainty about the technology," European Telecoms Commissioner Viviane Reding said in a statement.
DVB-H is the only standard with a global presence although South Korea, Japan, the US and China are embracing local rivals, such as one set by US company Qualcomm.
The EU executive said its decision sent "an important signal" to other countries preparing to decide whether to opt for DVB-H or other standards.
EU countries will now be required to encourage the use of DVB-H, the Commission said.
Some EU member states, such as Britain, Germany and the Netherlands, had been opposed to setting DVB-H as the single standard in the bloc. But the EU executive said it was the one most widely used in Europe and is between trials and commercial launch in 16 countries.
The GSM Association representing mobile operators in Europe said it was staying neutral on mobile TV technology as it should be the market that decides on the standard.
"An official endorsement does carry weight but it's not clear if DVB-H is necessarily the best standard," a GSM Association spokesman said.
The Commission said setting the Digital Video Broadcasting Handheld (DVB-H) as the preferred EU standard would give the industry a boost.
"For mobile TV to take off in Europe, there must first be certainty about the technology," European Telecoms Commissioner Viviane Reding said in a statement.
DVB-H is the only standard with a global presence although South Korea, Japan, the US and China are embracing local rivals, such as one set by US company Qualcomm.
The EU executive said its decision sent "an important signal" to other countries preparing to decide whether to opt for DVB-H or other standards.
EU countries will now be required to encourage the use of DVB-H, the Commission said.
Some EU member states, such as Britain, Germany and the Netherlands, had been opposed to setting DVB-H as the single standard in the bloc. But the EU executive said it was the one most widely used in Europe and is between trials and commercial launch in 16 countries.
The GSM Association representing mobile operators in Europe said it was staying neutral on mobile TV technology as it should be the market that decides on the standard.
"An official endorsement does carry weight but it's not clear if DVB-H is necessarily the best standard," a GSM Association spokesman said.