The new ELC store at Pjazza Tigné has been officially inaugurated. During the colourful celebration children and adults were given the opportunity to sample the wonderful world of ELC toys. Kids loved trying out the toys for themselves, meeting their favourite characters and participating in the interactive storytelling sessions.

Customers were treated to goodies including Organix snacks and homemade ELC cookies and cake, and benefitted from a 10 per cent discount on all purchases throughout the weekend, while children were treated to face painting, reading sessions and freebie bags.

Spanning 220 square metres, the new ELC store offers a superb brand representation of ELC toys, as well as other beloved brands such as Kidcraft, Engino, Djeco, Androni and Playmobil. Smart and free gift-wrapping is also offered.

“We are incredibly proud and excited to see the growth of Early Leaning Centre here in Malta,” said managing director Alexandra Mizzi. “Early Learning Centre toys are designed to help children have fun, while also stimulating their senses and broadening their minds.  We couldn’t be happier to be celebrating the opening of the brand’s flagship store with a fantastic range of great toys. We truly believe that development and education through play is an important part of childhood,” said Dr Mizzi.

Early Learning Centre Malta, is part of an international network of franchise stores in over 15 different countries worldwide. The first ELC store was inaugurated in Malta in 1997 and ELC now boasts three stores in Rabat, Tigné Point and Victoria.

ELC also offers a 24/7 online shopping service at elctoysmalta.com where delivery is offered free of charge on purchases of €50 and more.

All ELC toys conform with EU safety standards and are endorsed by Norland College, the prestigious college for nannies in the UK, making them a super choice when it comes to promoting learning and development in children. Early Learning Centre Malta is in fact the supplier of choice for toys and educational equipment in several kindergartens and schools around Malta and Gozo.

“We also believe that safety is paramount where children are concerned – and safety, fun, education and good value for money is what ELC stands for. We are confident that the ELC stores will be ‘a must’ for those looking for these important values,” concluded Dr Mizzi.

Marlene and Alexandra Mizzi.Marlene and Alexandra Mizzi.

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