US shoemaker Crocs is to donate 100,000 pairs of its colourful rubber clogs to victims of Japan’s March 11 disaster. Crocs shot up as a US and international phenomenon in the mid-2000s, popular for their comfort and as an anti-fashion statement. But sales plummeted almost as quickly as the fashion tide turned, and the company lost money in 2008 and 2009 before moving back to profit last year with a new line of products. The company also sent 80,000 pairs of shoes to Haiti earthquake victims in 2010.

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