Cliff Richard is being honoured with the title of Valletta Cultural Ambassador by Valletta mayor Alexei Dingli during his visit to Malta later this month.

The award is being given to outstanding foreign personalities in view of Valletta's role as the European Capital of Culture in 2018.

Sir Cliff who will be in Malta celebrating his 53rd anniversary in the music business, will be dining with admirers at the Grand Hotel Excelsior and performing during the dinner on May 20. He arrives in Malta on a three-day visit on May 19.

With his 123 singles, Cliff Richard has occupied a place in the UK charts for the equivalent of over 20 years.

His 50th anniversary as a show-business phenomenon was marked by a celebratory UK concert tour – 'Cliff Richard – The Time Machine Tour' –in 2008, plus the publication of a new autobiography – My Life, My Way – and the release by EMI of an 8-CD box set – And They Said It Wouldn't Last! - comprising some of Cliff's well-known hits.

In 2009/10 Cliff reunited with The Shadows for an extensive sell-out tour of Britain, Europe, Australia, New Zealand and South Africa.

Cliff's knighthood, bestowed in the 1995 Birthday Honours for his tireless charity work, was the first such to be given to a pop star.

His practical support of so many good causes reflects the reality of his deep Christian commitment, which began in the mid-1960's.

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