Australian bottled wine exports to China surged by 15 per cent year on year in 2012, as a sales push targeting the country’s wealthy drinkers helped make China the top overseas market for its wines priced at more than A$7.50 (€5.70) a litre.

Official data from the Australian Government showed total wine exports rose three per cent by volume, and reached A$1.9 billion (€1.5 billion) in value, even as the strong Australian currency made wines like Penfolds from Treasury Wine Estates more expensive.

Australian winemakers have in the past few years boosted efforts to sell to Chinese consumers who have shown a growing taste for luxury brands, as traditional markets have softened.

Andrew Cheesman, chief executive of Australian government agency Wine Australia, said Australian wine was cementing its reputation in the Chinese market, with exports there worth A$183 million (€139 million) last year.

“China’s demand for premium wine continues delivering strong growth across higher price segments, with the above A$10 per litre segment recording the strongest growth, up 40 per cent to 4.8 million litres,” Cheesman said.

China is the biggest destination for Australian bottled exports above A$7.50 per litre, ahead of Canada and the US.

The data from Wine Australia showed exports to Australia’s traditional top markets, the UK and the US, rose by three per cent and nine per cent respectively in volume terms in 2012.