Most homeowners would consider installing green energy systems such as solar panels or small wind turbines if they were paid enough cash, according to a new study yesterday.
A survey of over 2,100 adults showed that seven out of 10 would consider fitting micro-generation schemes if so-called feed in tariffs were generous enough.
Friends of the Earth, the Renewable Energy Association and the Cooperative Group, which commissioned the study, said the findings showed the government's plans to pay homes and businesses to generate green electricity were not ambitious enough.
Friends of the Earth executive director Andy Atkins said: "The public overwhelmingly wants the government to think big when it comes to small-scale renewable energy.
"Our homes, businesses and communities could become green power stations, but bigger government incentives are needed to make this a reality.
"Ministers must listen and introduce an ambitious feed-in tariff scheme that will encourage millions of households, companies and communities across the UK to join the green energy revolution. "This will help tackle climate change, create new jobs and businesses and reduce our reliance on fossil fuels."
The Cooperative Group's sustainable development manager, Chris Shearlock, said: "As a business that has campaigned for strong climate change legislation, is taking action to reduce its own emissions and owns the UK's largest solar power project, we want to be able to use small-scale renewables on our stores and branches around the country.
"Without feed-in tariffs offering a greater level of return this opportunity will be sadly lost."
REA head of external affairs Leonie Greene said: "The public have given an incredible show of support for renewable energy, even in the deepest recession for a generation.
"The involvement of everyday people and businesses can transform the UK's renewable energy industry and bring down technology costs, as is the case in other European countries.
"The new renewable electricity payment schemes that will be announced shortly should make it easier for everyone to invest - let's hope the government delivers the ambitious scheme we clearly all want."