Independent research undertaken by analyst house, InfoSource, has found that Canon, has yet again maintained its position as the number one brand across Western Europe for its complete multi-functional Printer (MFP) portfolio, which includes colour, colour capable and black-and-white devices.
With a 17.2 per cent market share by brand in the first half of 2008, this performance places Canon ahead of any other brand in the overall MFP market.
The InfoSource figures show that Canon grew its market share in this period despite an overall market decline when compared to the first half of 2007. They highlighted the strength of Canon's product portfolio across the complete colour, colour capable and black-and-white segments.
This growth in market share was spearheaded by the successful launch of the iR C2380i in March, 2008, which delivered strong sales in the second Quarter of 2008. The iR C2380i went onto win the Spring 2008 "Pick" award by Buyers Laboratory Inc., the world's leading independent tester of document imaging products, recognising the model's excellent ease of use and scan functionality.
With a 17.2 per cent market share by brand in the first half of 2008, this performance places Canon ahead of any other brand in the overall MFP market.
The InfoSource figures show that Canon grew its market share in this period despite an overall market decline when compared to the first half of 2007. They highlighted the strength of Canon's product portfolio across the complete colour, colour capable and black-and-white segments.
This growth in market share was spearheaded by the successful launch of the iR C2380i in March, 2008, which delivered strong sales in the second Quarter of 2008. The iR C2380i went onto win the Spring 2008 "Pick" award by Buyers Laboratory Inc., the world's leading independent tester of document imaging products, recognising the model's excellent ease of use and scan functionality.