Canon last week released two new PowerShot cameras that combine ease of use with creative flexibility - the PowerShot A700 and PowerShot A540.
The 6.0 Megapixel PowerShot A700 defines a new level of performance for the A-series range with a 6x optical zoom lens featuring a real-image optical viewfinder.
The PowerShot A540 delivers 6.0 Megapixel resolution and a high performance 4x optical zoom lens. Both cameras feature an extensive range of creative shooting modes and are compatible with optional converter lenses for extended versatility.
Both pack a vast array of additional high-end features into a remarkably compact space, including:
Canon's DIGIC II image processor and iSAPS technology1 for fast, superb results;
accurate focusing with Flexizone AF/AE1 (PowerShot A700) and 9-point AiAF1;
ISO 800 shooting;
widescreen (16:9) stills recording;
30 fps VGA movie recording;
2.5" LCD with Night Display and Grid Line Display.
With its powerful optical performance and rich feature set, the PowerShot A700 is the new flagship of the A-series range. The versatile PowerShot A540 is the replacement to last year's popular PowerShot A520.
"The PowerShot A-series range stands for performance, ease of use and affordability," Mogens Jensen, head of Canon Consumer Imaging Europe, said. "By broadening the range with these fully featured cameras, Canon is putting advanced photography into the hands of the mainstream consumer."
Optics
A 6x optical zoom lens (35 mm equivalent: 35-210 mm) on the PowerShot A700 and 4x optical zoom lens (35 mm equivalent: 35-140 mm) on the PowerShot A540 deliver crisp, bright results that make the very most of the cameras' 6.0 Megapixel resolution.
In a first for a 6x optical zoom digital compact camera, the
PowerShot A700 features a real-image optical viewfinder, allowing fast framing and precise manual focusing without the LCD.
Each camera has optional Wide (0.7x) and Tele (1.75x) converter lenses to extend the focal length range, for an effective 15x optical zoom with the PowerShot A700 and 10x optical zoom with the PowerShot A540. Both are also compatible with optional close-up lenses for detailed macro photography.
Designed for creativity
With 19 shooting modes on the PowerShot A700 and 20 shooting modes on the PowerShot A540, both cameras are superbly equipped for artistic photography. Creative Zone modes on each camera include full Manual mode, Aperture Priority and Shutter Speed Priority.
Special Scene modes - such as Night Snapshot and Snow - assist with tricky lighting conditions, while Color Accent and Color Swap modes enable dramatic colour effects to be applied to both images and movies direct from the camera.
Users can record smooth 30 fps VGA quality movies of up to 1 GB2 with sound or create 60 fps QVGA clips for sharp slow motion playback. A handy Compact mode enables shooting of small format clips of up to three minutes for easy sharing via e-mail. My Colors can also be applied to movies before shooting.
The PowerShot A700 and PowerShot A540 feature a new Widescreen mode (2,816 x 1,584 recording pixels) for capturing still images in 16:9 format - perfect for viewing on widescreen television or printing wide photos with a SELPHY Compact Photo Printer3.
Low light shooting
The addition of ISO 800 gives photographers the flexibility to shoot without flash indoors and in other low light environments. It also enables shooting at faster shutter speeds, increasing image stability at full zoom and reducing unwanted motion blur.
The PowerShot A700 features a new High ISO Auto setting that automatically sets exposure using the higher range of ISO sensitivities. The advanced DIGIC II processor in both cameras minimises noise at higher ISO levels.
Instant photo prints
Both cameras are PictBridge compliant for instant direct printing to compatible printers, including all Canon SELPHY CP Compact Photo Printers and most Canon PIXMA printers. Users can also print ID photos and stills images from movies when connected to a SELPHY CP Compact Photo Printer.
The handy Print/Share button on each camera allows one-touch printing and hassle-free uploads to Windows or Macintosh systems. A new Print menu makes it easier than ever to organise print jobs direct from the camera.
The menu system on these cameras now features support for 23 languages.
P. Cutajar & Co. Ltd are the local agents of Canon Photo Video products and the full range is on display at their outlet in Mriehel.
1 See Technologies Explained
2 Depending on memory card speed and capacity.
3 Requires Paper and Ink Set KW-24IP and Wide size Paper Cassette PCW-CP100.