Bank of Valletta today launched BOV Mobile – a platform that harnesses the widespread use of mobile internet to give customers the ability to make payments and other banking transactions through their smart phones.

"We are delighted to become the first Bank in Malta to respond to changing customer preferences and to launch our mobile customer proposition that we are branding BOV Mobile," said Charles Borg, CEO.

He said BOV Mobile Pay is one of the services that the bank will be offering through the mobile channel, making person to person payments from the mobile phone a convenient and simple process. "It will become easier and much simpler to pay someone else using BOV Mobile Pay than to exchange cash or write a cheque," said Mr. Borg.

"We have embarked on a journey of sustained, trend-setting innovation that will not only re-define the customer experience but will, concurrently, continue to strengthen BOV's position as the financial service brand of choice in the market," said Mr. Borg.

BOV Mobile is available across a wide range of Apple iPhoneTM and AndroidTM smartphones and tablets and can be accessed both locally and abroad using either 3G or WiFi. The BOV Mobile app is available free for download from the Apple App Store and from Google Play (formerly known as the Android Market).

Through BOV Mobile, customers can make payments through BOV Mobile Pay view the balances on any of their registered accounts.

They can view the transaction history on their accounts, transfer funds between own accounts, effect a bill payment and authorise transactions created on other BOV 24x7 channels.

www.bov.com