Samsung might be the smartphone market leader, but disappointing guidance numbers show that’s not as lucrative as it used to be - and investors are awaiting the tech giant's next big growth engine.

The Korean tech giant has transformed itself into a handset powerhouse in the last five years - its mobile division growing to a full two-thirds of the company's entire profit.

But despite being a clear market leader in the mobile segment, a combination of high-end saturation plus cut throat low-end competition from China, are starting to take a toll.

Its guidance figures today badly missed street estimates falling 18 percent quarter on quarter from Q3's record breaking result. 

(See video)

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