The head of BlackBerry maker Research In Motion (RIM) fired a shot at rival Apple, slamming the notion that smartphones need “apps.”

“You don’t need an app for the web,” RIM chief executive Jim Balsillie said during an on-stage interview at a Web 2.0 Summit in San Francisco.

“We believe you can bring the mobile to the web, but you don’t need to go through some kind of control point.”

Applications must get Apple’s approval before being allowed into the App Store at iTunes that serves as an exclusive shop for programs for iPhones, iPads, and iPod touch media players.

“It is really not about a set of proprietary rules or about appifying the web,” Mr Balsillie said. “The web needs a platform that allows you to use your existing web content, not apps.”

Mr Balsillie gave as an example the multitude of online videos done in Flash software shunned by Apple and publicly ridiculed by Apple chief executive Steve Jobs.

He predicted that the era of smartphone applications would “pass real quick.”

Mr Balsillie said that he liked how Canada-based RIM was positioned with handsets and a “PlayBook” tablet that will take on Apple’s iPad.

PlayBook will be priced at less than $500 when it is introduced in North America in the first quarter of 2011, according to RIM. The PlayBook global launch is set for the second quarter of the year.

RIM unveiled the Playbook in San Francisco in September as it seeks to compete with Apple’s popular iPad and Samsung’s recently launched Galaxy Tab.

The PlayBook has a seven-inch (17.8-centimeter) display, smaller than the 9.7 inches of Apple’s iPad, and plays Adobe Flash video software, which is banned from the Apple device.

The cheapest iPad costs $499 while the top model is priced at $829.

When asked what he would say to Jobs if Apple’s iconic pitchman were to appear at the Summit, Mr Balsillie replied his first comment would be “You showed up.”

On a separate competitive front, Mr Balsillie downplayed news that near-field-communication chips were being built into a second-generation Nexus smartphone that Google is readying for release.

“We’d be fools not to have NFC in a product in the near term, and we are not fools,” Balsillie said.

A new Google mobile phone imbedded with a chip that makes it a virtual wallet so people can “tap and pay” is poised to make its debut, the internet giant’s chief Eric Schmidt said at the Summit a day earlier.

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