A new anti-domestic violence campaign was launched by the radio station 89.7 Bay today.

The campaign, of which the Times of Malta is a main sponsor, is entitled #walkaway and is aimed at creating awareness and help sufferers break their silence, file reports and seek help.

Around a third of women in Malta experience domestic violence.

89.7 Bay general manager Kevin De Cesare Jr said he had been shocked when he read about the extent of the problem and felt the need to do something about it.

The campaign includes a series of videos, a new song, a specially dedicated website and billboards, all of which will be promoted on the radio station and its social media pages.

Mr De Cesare said the campaign had been organised in collaboration with Appog, the national agency dedicated to safeguard and promote well-being, and the Commission on Domestic Violence.