Associated News Group Ltd of Gzira has become part of TBWA, an international agency network with head offices in New York and Paris.

One of the world's top five advertising agencies, TBWA handles some of the globe's leading brands including McDonald's, Visa, Apple, Nissan, Playstation, Adidas and Pedigree.

The firm operates in 76 countries and is made up of 259 leading creative agencies with expertise in disciplines required for product positioning, launch, long-term brand management and creative development. ANG will now operate as TBWA\ANG.

ANG chief executive officer Bertrand Attard said the Maltese company had has a proven track record in the local marketing communications business.

The affiliation with TBWA was first suggested by McDonald's, an account ANG has held in Malta for 15 years.

"This move will help us tap into so many different assets and will advance the level of servicing we deliver to clients," Mr Attard said.

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