Air Malta has made its first ever advertising posters on buses in the UK.

A total of 200 buses in central London and central Manchester feature an advertisement to draw attention to the high frequency of flights by the airline.

The artwork features smiling and friendly Maltese with the strap line "With up to 30 flights a week... you're laughing" for London and "With daily flights... you're laughing" for Manchester.

Air Malta said the campaign follows the latest advertising trends where the desire and ease of travel is the main message to the customer rather than the traditional airline advertisements featuring aircraft or in-flight service.

Air Malta said it wanted to draw more attention to the fact that the airline is an organisation of people, not just aircraft.

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