Andrea Agnelli, nephew of the late former Juventus owner Gianni Agnelli, is to become club president, restoring the famous name to the hierarchy of the faltering team.
The Agnelli name has been absent from Juve's boardroom since Gianni's death in 2003 and Italy's best supported club have suffered scandal and disappointing results ever since.
"Andrea is not only a representative of our family but a person that loves Juventus in a genuine way," John Elkann, grandson of Gianni and president of the holding company which controls FIAT and Juve, said.
The 34-year-old Agnelli takes up the post at the end of the season with Jean Claude Blanc reverting to his position as chief executive.
The president's role is limited but Juve fans, who have had to deal with a match-fixing demotion in 2006 and a poor campaign this term, will be glad of a link to a glorious past which included two European Cups under Gianni Agnelli's rule.