The new line of Gillette Personal Care currently making its debut across Europe is being sampled by the Staff Association of the Armed Forces of Malta. Gillette Responsive Protection Deodorants - the Gillette range of deodorant sprays - have introduced a unique breakthrough technology created by Procter & Gamble to give long lasting effective protection to active men.
"Rigorous and intensive physical training forms an integral part of AFM personnel's service life," said Victor Galea, managing director at V.J. Salomone Marketing Ltd, local exclusive importers and distributors of Gillette in Malta. "The new Gillette Responsive Protection Technology Anti-Perspirant Sprays are particularly suited for Maltese military personnel engaged in rigorous exercise over long hours of duties, be they on land, at sea or in the air."
Gillette's goal is to enable men to get the best out of their daily personal care products by ensuring effective, longer lasting benefits to the active men's daily grooming.
Captain Etienne Scicluna, President of the AFM's Staff Association, received this new range of Gillette sprays on behalf of the near-2,000- strong AFM personnel. The first to try out the Gillette products are the AFM soldiers currently undergoing their basic military training course - the "boot camp"- a team-building exercise. This is essential because military life requires people to endure stress and perform actions which are simply not present in everyday life.
Gillette sprays have been developed by Gillette scientists to work in harmony with the body, kicking into action by absorbing bad odour and water, and releasing instead a light fresh fragrance, previously locked away within the BCD molecule.
Gillette Responsive Protection Deodorants come in three variants - Cool Wave for revitalising energy, Power Rush for the power of nature and Storm Force for natural confidence.
V.J. Salomone Marketing Ltd also presented the AFM Staff Association with other Gillette products - Gillette Fusion Phenom and Gillette Venus Breeze.