Whether children have simply had a bad day or they're going through a difficult period in their lives, they too may need brightening up from time to time.

A San Ġwann toy shop has come up with a way of putting a smile back on their faces with a new educational service called Cheer Up, in which an animation team will convey positive messages through song, puppetry, sketches, storytelling and other activities.

The service, by the toy shop Once Upon A Time, will be offered for events such as school outings, hospital visits, children's parties, shows and concerts.

Director Roberta Agius said Cheer Up "represents a ray of hope and a positive outlook". For "happy" children, she said, it would simply be another form of entertainment and fun, and for those who may be sad because of a momentary setback, such as a failed exam, the energy of the activity would do them a world of good. As for those facing a more difficult situation, such as the separation of their parents, bullying at school or serious illness, the animation team would be emphasising positive, uplifting messages.

Cheer Up is for all ages: "One to three year olds will be fascinated with the colours, music and puppets, four to six year olds will understand certain concepts of bullying, friendship, family and so on, whereas seven to 10 year olds will hopefully listen to the positive messages and make them their own."

The service is going to be launched as a free, end-of-school celebration this Friday at the Ta' Qali picnic area from 6 to 10 p.m., with an invitation extended to all educators, parents and children. Scout and guide groups, Catholic organisations, bands and so on are welcome to participate. Call 7999 3226 for more information.