Yellow is keeping its promise, made several months ago, to contribute to an important social cause. This, following the successful completion of yet another busy annual distribution period, during which the company has managed to distribute over 170,000 copies of the latest edition of its Yellow Pages directory to all addresses around the islands.

To date, 990,010 old directories have been collected.

But this was not only about new books in every household. Yellow has been committed to recovering old editions of the printed directory since 1999. This year, through its collection and recycling campaign, the company has managed to collect 45,010 used directories. Audited and verified by KPMG, these will be recycled to safeguard the environment.

As part of its distribution campaign, the company had promised to donate 10c for each old copy of the Yellow directory collected. Id-Dar tal-Providenza will be receiving €5,501. Yellow’s share of this total equals €4,501, while its collaborator on the project, U-Recycle, will be contributing €1,000.

This is all very unique in Malta and Gozo since this is the only local publisher which works towards collecting old copies of its publications to do its share towards global environmental care. To date, 990,010 old directories have been collected over the years, which equate to a saving of around 1,276 tons of paper from the islands’ landfills.

In view of these corporate efforts and accomplishments, the company and the directory have been repeatedly recognised by Malta’s Cleaner Technology Centre. Yellow was awarded an honourable mention in The Environment Award for Industry twice, in 2007 and 2009. The company was also awarded the Conservation Award for Sustainable Development in 2011.

Yellow Pages Malta Ltd, through its brand Yellow, Discover Local, publishes print directories in Malta and Gozo, together with a responsive search website found at www.yellow.com.mt and smartphone apps available for iOS/Android devices.