Electronic Arts will showcase the best of interactive entertainment at this year’s gamescom in Cologne, Germany. The company’s top intellectual properties are set to delight visitors, highlighting this year’s blockbuster launches and offerings for console, mobile phones, tablets and the web.
Jens Uwe Intat, Senior Vice President of EA European Publishing, said, “The old model of making games every few years to coincide with new hardware launches is gone. We have a very powerful set of games for today’s consoles, and now we offer that IP to players as year-round entertainment across all of their devices and platforms. We’re looking forward to our fans’ response when they get hands-on with our line-up at the show – we think they’ll like what they see.”
The highlights at the show include 350 gaming stations at the EA booth allowing more consumers than ever before to get hands-on play with each game; FIFA 12, a huge space that puts players on the pitch to experience the gameplay action; Battlefield 3, a dedicated 64-person multiplayer area with the most authentic modern shooter experience of the year; Star Wars: The Old Republic, 36 hands-on stations with Origin Worlds and 16 hands-on stations for PvP.
Electronic Arts is a global leader in digital interactive entertainment. The company’s game franchises are offered as both packaged goods products and online services delivered through internet-connected consoles, personal computers, mobile phones and tablets, said a spokesman for the organisers. EA has more than 100 million registered players and operates in 75 countries.
Over 500 exhibitors, an increase of 10 per cent, are presenting European and German premieres, including both hardware and software, in Koelnmesse’s halls in an area covering more than 120,000 square meters. This year, 16 per cent more exhibitors in Cologne are from abroad.
For the first time, they include companies from Brazil, the British Virgin Islands, Estonia, Norway, Mexico and Vietnam. Exhibitors from Canada, China, France, Iran, Korea, The Netherlands, Scandinavia, Taiwan and Mexico will also present themselves in the business area under their national flag on joint stands. More than 4,700 journalists from 49 countries are covering the event, which comes to an end tomorrow.