West Brom have disciplined striker Peter Odemwingie for his “unprofessional conduct” after a transfer deadline-day saga that ended in an unsuccessful bid to join QPR.

The Nigerian was so convinced that he had sealed a move to the league strugglers that he drove to London before the window shut last Thursday and gave a TV interview in which he referred to QPR as “we”.

Albion later said he had not been given permission to speak to QPR and no deal had been reached.

“This has been a difficult time for the club and it was imperative that we dealt with such a serious matter both fully and correctly,” Albion chairman Jeremy Peace said.

“We have made our position very clear throughout – both privately to Peter and publicly. Peter has apologised for his conduct to me personally and the club and our supporters as a whole.”