Koleston, together with the help of Wella experts, has introduced new technology that allows long-lasting hair colour throughout summer.
The waterproof colour system will be injected into all Koleston foams and kits to prevent colour washout.
Koleston’s waterproof colour technology works in two ways to optimise colour richness: it penetrates deep inside hair fibres, causing the hair to be less vulnerable to fading and washout and draws inspiration from the natural structure of the hair.
Observing the F-layer – the hair’s natural conditioner – Koleston has developed a way to mimic the wax-like form that ‘waterproofs’ uncoloured hair, to ensure protection and colour conservation on treated hair.
For trade enquiries, call V. J. Salomone Marketing on 8007 2387 or visit www.vjsm.com.mt.