Fashion expert Marisa Grima (third from left) with Supernova models.Fashion expert Marisa Grima (third from left) with Supernova models.

Created by Dragon’s Den Theo Paphitis, Boux Avenue is an English lingerie franchise renowned for its tasteful vintage vibe.

The brand’s tasteful take on undergarments was brought to The Point, where stylists, bloggers, friends and customers were invited to enjoy a night of pampering while being introduced to the new Boux Avenue store, which dwarfs its predecessor and comes complete with a bra fitting service, as well as an attentive customer experience.

Those in attendance were invited to enjoy the various decadent, jewel-like palettes of deep purples, reds and greens while nibbling on macaroons and sipping champagne. Apart from a luxurious range of glamourous nightwear made of satins, silks and lace, the brand also offers a novelty range in comfortable cottons in playful prints.

The event also gave invitees the opportunity to get a closer look at the Beautiful by Boux range, designed for women from sizes DD to G wanting feminine and opulent brassieres that offer adequate support.

Boux Avenue’s firm belief in detail spans beyond its gothic lace trimming: all items are packaged in pretty boxes making them an ideal gift.

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