Are you a heavy hair colour user? Or maybe you are eco-conscious, an ammonia refuser or even a colour sceptic? Whichever category you belong to, you don’t need to compromise on high-performance hair colour anymore thanks to Essensity, the new ammonia-free hair colour range from Schwarzkopf.

Essensity offers high-performing hair colour through an odorless oil-in-cream formula that is free of silicones and parabens and contains pure organic essence and nourishing ingredients. The range contains the cutting-edge Amea technology, a synergistic combination of two alkalising agents that is used instead of ammonia. These agents provide up to four levels of lift and superb colour performance. Their combination performs strongly in terms of penetration and the lightening of the natural pigment melanin, resulting in complete coverage of white hair and a vibrant colour.