In a world where we are being continually digitised and de-personalised, providing a tailor-made experience is increasingly important. We want a service that is, or at least appears to be, targeted to our needs; this is equally true of businesses as it is of individuals.

ICT is now the hub of everyone’s lives and underpins the major components of our daily existence. People and businesses are more available, mobile, in more locations and across more time zones than ever before.

Any new service must add value to our existing toolkit of services and the social media universe that surrounds us. It sounds trite, but to add value, they must actually be valuable to the consumer, not just technically innovative or financially attractive to the distributor.

The key to providing the next generation of services and products is not necessarily in the creation of things brand new, but in the integration of existing systems into more advanced experiences that satisfy our requirements.

To put it a slightly different way, the next generation of products may involve the blending of existing services into solutions of more direct relevance to the way we live our lives and conduct our business today. For more information, visit www.ptl.com.mt or call 2144 5566.