Described as the world’s most glamorous supercar rally, the winter edition of the Dodgeball rally is being held on March 1, seeing billionaires and eccentrics racing expensive toys across Europe.

Speaking to The Sunday Times Motoring, Johnny Dodge, the man behind the rally, said that the name for the rally was a spin on his surname, the iconic ‘Cannon Ball Run’ and diehard adventurer Erwin G. ‘Cannonball’ Baker, who had set 143 American distance records, including a 53½ hour coast-to-coast solo drive averaging over 50 mph in 1933.

The rally is held twice a year in summer and winter and leaves Mayfair in London with the first stop in Paris for dinner and some fun on a closed runway, onto the Magny Cours racetrack where the exclusive unveiling of the Furtive eGT, one of the world’s most powerful electric cars, will be held.

The day comes to an end with a night stop in Burgundy.

The following morning the drivers will go on a private tour around the small workshops of Loiseau, makers of the world’s most expensive watches.

The final leg of the rally is a straight shot to an ice table in Verbier, in the Swiss mountains.

The rally is open to an exclusive group of 30 lucky and rich participants and is limited to 15 cars.

This will allow participants to meet each other and to fully enjoy the seven-star services they swear by.

However, not any car is allowed in. “It’s all about the wow factor,” Dodge said.

Among the most exotic carsto be entered were a gold-plated Bugatti Veyron, achrome Mercedes McLaren SLRs, and a unique Lamborghini Performante drivenby Spencer Matthews from hit British TV show Made in Chelsea.

No Maltese has ever entered the rally, but Dodge assured me he was always looking for new entrants from around the world to join in the fun.

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