Springfield is celebrating its 25th anniversary with the participation of consumers . The celebration will take place throughout the year, with several surprises.
The campaign, entitled This is Me, This is 25, showcases 25 different people representing the brand’s diversity: real people and new faces will be the stars of this campaign.
Special guest will be Alba Galocha, the young model and blogger who has become the It girl of the moment in Spain since winning the award for best model at Fashion Week, Madrid.
Galocha’s natural attitude – simplicity, fresh and contemporary style and entrepreneurial spirit – perfectly fits the brand’s young spirited essence and the energy of being 25.
At spf.com – available in more than 60 countries where the brand is currently present – consumers will access the 25th anniversary section to follow up all the stage of the celebration. The next step, It is a Surprise, will feature gifts and will be revealed one by one and each in due time.
http://25anniversary.spf.com