Sotheby’s has become the first auction house to launch its own champagne, for sale online and in the company’s retail store in New York.

The own-label champagne, which will also be served at Sotheby’s events around the world, ismade by R&L Legras, founded in 1808 andsupplier of house champagne to many ofFrance’s three Michelin-starred restaurants.

Made from 100 percent Chardonnay grapes grown in the Grand Cru vineyards of Chouilly, it will sell in the US at a price of US$29.95 (€23.59) for a bottle and $69.95 (€55.11) for a magnum.

Jamie Ritchie, CEO of Sotheby’s Wine in the US and Asia, described the wine as ‘light, fresh and elegant’ – ‘I have been enjoying R&L Legras Champagnes for over 20 years and am delighted that Julien Barbier agreed to produce Sotheby’s champagne for us.’

R&L Legras, currently run by sixth generation vineyard owner Julien Barbier, produces house champagnes for Paris restaurants including La Tour d’Argent,Guy Savoy and Ledoyen. (Decanter.com)

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