Venezuelan emergency services mounted a sea and air rescue mission yesterday after a plane carrying fashion executive Vittorio Missoni went missing off the coast of Venezuela.

The plane carrying Missoni, 58, his wife, Maurizia Castiglioni, another couple and two Venezuelan crew members disappeared after taking off from the resort of Los Roques, an archipelago off the coast of Venezuela, Italian media said.

“It disappeared yesterday. They have been looking for it with helicopters and ships, but have not found anything yet. They are still searching for it this morning,” the Italian consul in Venezuela, Giovanni Davoli, told Reuters by phone.

Missoni is the oldest son of the founders of the fashion house famous for its exuberantly coloured knits, featuring bold stripes and zigzags. He is co-owner with siblings Luca and Angela, who handle the technical and design sides of the firm.

“The Missoni family has been informed by the Venezuelan consulate that Vittorio Missoni and his wife are missing, but we don’t know any more,” said Missoni spokeswoman Maddalena Aspes. Other members of the Missoni family are travelling back to Italy from a holiday in France, Aspes said.

Missoni and his siblings took over managing the company from their parents Ottavio and Rosita in 1996, aiming to relaunch the brand to a larger, younger market as rivals Gucci and Burberry have done.

Under Vittorio’s tenure, Missoni has opened hotels in Edinburgh and Kuwait and launched the Missoni Home collection.

By 2011, the brand’s appeal was wide enough for US mass-market retailer Target to ask it to design a collection.