FL Yachting has just launched a new website which includes great user functionality, a refreshed logo and focused brand message.

The new site is minimalist in design, making strong use of the visual rather than text and is dead easy to navigate.

The company also commissioned a corporate brochure which also includes an all new strategy statement.

Combined, these two branding tools explain clearly the company’s brand promise, the values and passion that drives the company’s employees to consistently deliver an excellent service and the aspiration to nourish a passion and love for the sea.

FL Yachting is one of the leading sellers and distributors of luxury yachts representing Fairline, Jeanneau, Grand Soleil and Prestige. The company prides itself with also commanding a strong presence in the after sales market especially when concerning yacht maintenance and preservation and the resale of used boats.

The new site was designed and developed by Think Design while the refreshed logo and corporate brochure were graphically designed by Professional Marketing Services.

The whole re-branding exercise was managed and inspired by Fenci Consulting.

For more information one may visit www.flyachting.com