Stephen Urquhart with professional golfer Rory McIlroy (right).

Swiss watchmaker Omega’s multi-year partnership with the PGA of America in 2011 proclaimed loudly and clearly the importance of the sport in the brand’s global marketing strategy.

Now, Omega has taken its association with the game to an even higher level with the signing of Rory McIlroy, one of golf’s most talented and accomplished players.

The popular golfer from Northern Ireland has entered into an agreement with Omega that will make him part of a roster of ambassadors featuring many current golf stars, including legend Greg Norman and leading figures from the world of entertainment, such as Nicole Kidman, George Clooney and Daniel Craig.

Omega president Stephen Urquhart, who is thrilled with the signing, said: “Rory is one of those golfers who lights up every course he plays on. In recent years, he has been golf’s most exciting player and has already attracted legions of new fans. He’s the sort of golfer who is good for the sport and for its image. I can hardly wait to see how far his extraordinary talent will take him. We are all delighted that he is now part of the Omega family.”

McIlroy is also looking forward to the partnership, saying Omega had a rich history in sport, both with the Olympics and in golf. He has been a fan of the brand for a long time, so “to now be an Omega ambassador is special. I am truly excited about this new partnership and look forward to many great years together”.

In 2012, McIlroy played a prominent role in the Ryder Cup in Medinah, where Omega served as Official Timekeeper.

The full Omega watch collection is exclusively available at Diamonds International boutiques in Valletta, Portomaso and the Malta International Airport departure lounge.