A number of major retail brands which include the Debenhams Stores, iCentre Store, SunLab, Royal Travel, VIP, BigMat and Cynergi Health and Fitness Centre have signed up to the Customer Service Assured (CSA) Programme.

The CSA Programme focuses on providing retail businesses and organisations with the necessary support, tools, skills and professional expertise in customer experience management.

The programme equips organisations with timely and regular customer insight data as well as innovative and well-designed customer experience/sales training sessions led by training consultant Paul Vincenti.

“Customer experience in today’s business world is central to the success and longevity of our brands,” said United Department Stores general manager Kevin Gollcher, franchise representatives of Debenhams in Malta. “We have partnered with Customer Service Assured to ensure that our Debenhams brand can keep creating enticing experiences for our customers. Through the CSA Programme we have set a platform for all our Debenhams employees to engage in continuous cutting-edge customer service training.”

Annually, Customer Service Assured awards a ServiceMark certification to organisations and retail outlets that manage to earn high ratings from the mystery shopping studies and customer surveys that are independently and regularly carried out throughout the year.

A yearly audit of the outlets customer complaint system is also assessed.

For more information, visit www.csamalta.com.

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